1) Cookies and similar technologies

A cookie is a small text file which is placed onto your computer or electronic device when you access our website. Similar technologies include web beacons, action tags, local shared objects ('flash cookies') and single-pixel gifs. Such technologies can be used to track users' actions and activities, and to store information about them. This website also uses technologies such as web beacons and pixels. These are other technologies that store information in your browser or device, using local shared objects or local storage.

2) Information collected

The information we obtain from our use of cookies will not usually contain your personal data. While we may obtain information about your computer or any other electronic device which you use to access our website, such as your IP address, your browser and/or other internet log information, this information will not usually identify you personally.

In certain circumstances we may also collect personal information about you but only where you voluntarily provide it (e.g. by completing an online form) or where you purchase goods or services from us.

When you access the Closet London website, we use cookies in order to create an enjoyable and easy online shopping experience for you. These are the main types of cookies that we use and why we use them:

Strictly necessary cookies – these cookies are required for the operation of our website. They will, for example, allow you to navigate the site, add items to your shopping basket and purchase them. Targeting or advertising – these cookies are used to enhance your Closet London online experience and to deliver relevant content to you as set out in our Privacy Policy e.g. adverts or abandoned basket emails. Such cookies also help us measure the effectiveness of our marketing campaigns. These cookies may be placed by us, or by third parties (see “Advertising cookies and similar technologies” below).

Customer preference – to improve your shopping experience by saving you time when making a purchase. For example, we may use cookies to store your language or country so you don‘t have to set them up every time you visit our website. Site analytics – to measure and analyse how customers use our website and respond to marketing, to improve your shopping experience and to improve the overall functionality of our website.

3) Consent for cookies

The cookies described above may be either “session cookies”, which means they are temporary and are automatically deleted from your computer or device when you close your browser, or they may be “persistent cookies”, which last until their expiry date or until you or your browser delete them. By law, we are required to ask your permission before storing non-essential cookies on your computer. If you choose to block or delete cookies or similar technologies used on our website, it may prevent the website from functioning properly or at all.

In most cases we will need your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a service you have requested, or essential to the inherent functionality of the website (e.g. to enable you to store items in a shopping basket and/or to use our check-out process).

There is a notice on our home page which describes how we use cookies and which also provides a link to our website privacy policy. If you use this website after this notification has been displayed to you, we will assume that you consent to our use of cookies for the purposes described in this website cookie policy and our website privacy policy.

4) How to turn off cookies

You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

For further information on cookies generally visit or the Information Commissioner's webpage on cookies

5) Analytics cookies

Our website uses cookies provided by Google Analytics. These cookies allow us to collect information in an anonymous form about engagement with our website. They tell us, for example, the number of visitors to our website, how visitors have come to our website, and the pages they visited. You can find out more about Google Analytics by visiting, and you can opt-out of the use of these cookies by visiting

6) Advertising cookies and similar technologies

We work with third parties including Facebook who may use cookies, web beacons and other storage technologies to collect and receive information from our website and elsewhere on the internet and use it to provide measurement services and targeted adverts. The use of these tools can tell us when you visited our website, the pages you visited, and the links you followed. This information will be used to make advertising more relevant to your interests. The parties that place these cookies may use the information collected in accordance with their own privacy policies. Please note that if you do block these third-party tools, you will still see advertisements, but these will not be tailored to your interests.

7) Third party cookies

We work with some third-party suppliers to enable features on our website or to improve our online advertising. These suppliers may set cookies on our website.


This company provides the Ecommerce platform for our website. They set cookies to help your shopping experience run smoothly and to help improve the performance of our website.


This company helps provide the customer reviews and questions features on our product pages.


This company provides the system that sends out our marketing emails. They set a cookie that helps us monitor our emails and how many people open and click on them. You will only receive our emails if you have signed up to our database. You can unsubscribe by clicking on the unsubscribe link in any email.

Google Display Network

Google uses cookies to provide you with personalised adverts when you visit other selected websites. They compile anonymous statistics on what you have looked at and, in some cases, bought.

Criteo and Google AdWords

We advertise on the search engines run by these companies. Their cookies enable us to see if anyone buys any of our products as a result. None of the information contained in these cookies identifies you personally.

Facebook Tag

Using the Facebook tag, we’re able to target relevant audiences of people who have visited our website and remarket to people who show an interest in products. None of the information contained in these cookies identifies you personally.

Facebook / Twitter

If you ‘share’ Closet London content on social networks through the links on our pages, you may be sent cookies from these websites. We don’t control these cookies, so for more information on them please see the third-party websites such as Facebook or Twitter.

Affiliate Window

We work with Affiliate Window on our Affiliate program. We need this information to determine a sale and commission correctly. We do not capture any personal information of any customers. The information we capture is related to Order ID, SKU number, Transaction time and date, Process time and date, Sale amount, product type etc.


This script works for our customer services team and is present on FAQs, Contact us and supporting pages. Direct Contact forms on ZenDesk (the Customer Services helpdesk), serve enough personal information to allow our customer service agents to establish a direct communication.

Loyalty Lion

We work with Loyalty Lion as part of our customer loyalty program, which allows us to reward our regular customers.


Allows Closet London to try out different website improvements and report on their effectiveness.


Allows Closet London to provide a personalised customer experience through personal recommendations on the homepage, product listing pages and product pages.

Instant Search

These cookies are needed to use our onsite search functionality. They help to measure its efficiency and provide the best and most relevant search results.

8) Changes to cookies policy

We may change this Cookies Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy, and in some cases, we may provide you with additional notice such as adding a statement to the homepage of the website or sending you an email with the update. Please check this Cookies Policy regularly to stay informed about our information practices and the ways you can help protect your privacy.

A list of cookies used on the Closet London website is available here.